Online Survey to support Sea Grant Study of Sarasota Bay

SARASOTA, FL – Area residents have an opportunity to participate in a unique online survey designed to help researchers better understand the social values associated with Sarasota Bay. Please visit sarasotabaysurvey.org to view the online survey tool and digital map (Pass code is SBEP). The online survey combines traditional questions with an interactive mapping exercise that provide an opportunity to reference specific areas.

The Florida Sea Grant Study is being conducted by Zachary Cole, a PhD. candidate at the University of Florida. The purpose of the social values study is to better understand how people value Sarasota Bay resources in ways that may not be captured by traditional economic studies. A study of social values quantifies natural resources including personal experiences like watching the sunset, fishing, kayaking and many other activities. Social values complement the economic and ecological components of an ecosystem. They help to give a more complete picture of how people use and value natural resources.

The social values study will also expand awareness about particular areas within the Sarasota Bay ecosystem that are popular for various reasons. For example, some areas are valued for great fishing or kayaking while other areas provide popular vistas for birding or general viewing.

SBEP is supporting the study by helping to set up workshops with local professionals that are familiar with Sarasota Bay resources. The organization is also helping to promote the study and the convenience of the online survey. SBEP is in the process of conducting a comprehensive economic value study of Sarasota Bay led by Paul Hindsley, PhD.

Information provided by the Sarasota Bay Estuary Program

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